Graphic Designer & Painter

Lindsey Vaughn

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The creation of the HAVme supplement brand was a combined effort of me and two of my classmates. We were assigned to create a fitness/wellness-related brand, so we came up with a supplements brand.

The name "HAVme" is actually an acronym that stands for: herbs, amino acids, vitamins, minerals, and enzymes. All things that are found in supplements. We wanted to create a nature based brand and determined that a name that held all of the natuiral ingradients the products would contain would fit perfectly.

We were tasked with creating a brand backstory, a style guide, product mockups, an ad series, billboards, and a piece of merchandise. 

While the whole project was a group effort, I crated the product mockups to the left of this paagraph, did much of the composition for the style guide including choosing the type used and contributed to the style and layout of the images and some of the pages. I also created the "Green Guts" ad featured at the bottom of this page.

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While I only created the "green guts" ad, I wanted to showcase the work of my partners to show how they tie in together. For our products we chose a probiotic (green guts), energy and focus supplements (the tree) and whey and creatine supplements (the flexing arm).

Each product has its own color, the probiotic being teal, the energy pills being the green used in the leaves of the ad to the right, and the whey supp being pink. We used texture in each ad to subliminally emphasize the natural aspect of our products.

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